Explain your main strategy (approach) in building this online store in relation to the products/services you offer, the persona of your customers/potential customers, and why do you think your approach in designing the website is the best approach?

 

In introduction, I choose something different in this store by adding new products that not a lot of people can find online. Also, they may find similar product but not all these products in one online store. So, I decided in combining all these products into one online store so that men can easily find what they want from our unique accessories. I wanted Men to easily find such simple accessories that could change their lives. Our products present uniqueness and individuality to every man wearing it.

Furthermore, I added in the Homepage a new product strip so that people can easily explore our new products. Also, I added a product on sale strip so that people can check out our on-sale products. Also, I added many collections and combined them into the Shop Page Menu so that the customer could easily scroll between what category he/she exactly wants.

Moreover, I think my approach is attractive to men who are interested in such accessories. Also, I think my approach in designing the website is different then all my previous times because this time I added so much work in to it. Such as choose a color or size. I think my approach is one of the best because I combined my ideas to make this website from 6 different professional websites.

 

Full description of your target/potential customers: demographically, social, culturally, preferences wise, etc.

 

Our target audience will be Men between the age 18 and 60. Men who are looking for individuality and uniqueness. Men who are looking for products that are different than what other people wear. Men who are looking for quality.

Demographic: Unfortunately, our products only targets Men. Because we want to focus on men as women already have a lot of accessories. I would target my audience from the age of 18 as at the age of 18 they start appreciating watches and accessories till the age of 60 as these older ages adore quality and accessories. We will target Middle to High Income with a monthly income of at least 3000 and above. The reason why we start from 3000 monthly income range is because we have products that are affordable and products that are very expensive.

Geographic: We will target all countries as we can deliver worldwide with the help of our shipping partners.

Psychographic: Men searching for individuality and uniqueness. Men searching for accessories to make their lives more organized such as the watch rolls or the valet tray.

Cultural: As we are based in the UAE our products don’t harm any of the culture rituals here in the UAE. We will target all cultures as our products won’t harm anyone’s culture.

 

What did you do to make your website intuitive and to improve the user experience?

 

I added so many easy ways for customers to browse our products easily on the homepage. Also, I added sort product on the shop page and on the collections page. Also, I added on the footer a navigation menu so that the customer could easily scroll between pages. Also, I added a stay connected email subscription so that people could subscribe to our email list. Also on the contact page I added a list to add your phone number and email so we contact you shortly in case you have any problem with your shipment or if you have any question.